Four in ten parents consider audiobooks as 'cheating'

Four in 10 parents consider listening to audiobooks as ‘cheating’ – but an expert has revealed it can be as effective for children as traditional physical books.

Research of 2,000 mums and dads of kids aged three to 12 revealed 35 per cent don’t believe hearing a story has the same impact as reading print books.

But education and parenting expert Cathy Walker thinks otherwise, explaining how listening still provides them with exposure to more words to absorb and, in turn, helps increase their vocabulary among other things.

Interestingly, of the 94 per cent whose children listen to audiobooks, boys were the bigger adopters, gravitating to them more ahead of girls.

Cathy Walker was speaking in collaboration with kid’s audio player company Yoto[https://uk.yotoplay.com/collections/world-book-day-2026], the official audio partner for World Book Day, which has a collection of over 60 audio cards where £1 will donated from sales to the reading charity.

She said: “Listening to audiobooks is in no way cheating.

“When children lose themselves in a story, whether reading or listening, so much is at play - they are not just absorbing words, they are developing empathy, inhabiting other people's experiences and learning to understand the world from perspectives that are not their own.

“These are the very skills that will matter most as young people step into an increasingly tech-dominated and volatile world where human connection is absolutely essential.”

The study also revealed 39 per cent of parents believe kids absorb more information from reading than they do an audiobook – but three in 10 disagree.

Interestingly, 37 per cent claim their child’s comprehension is better when they listen to a story compared to when reading one.

And 40 per cent reckon audiobooks help with their little one’s pronunciation of words, as well as improving their listening skills (47 per cent).

Something which 44 per cent of those polled via OnePoll.com have noticed to be a big improvement in since their son or daughter started listening to stories out loud.

Other things parents have picked up on since introducing audiobooks include better vocabulary (38 per cent), spelling and grammar (29 per cent), and a keenness to read (23 per cent).

Cathy also explained a child who listens to stories regularly is not taking a shortcut, but rather the opposite.

According to the education and parenting expert they are building profound experiences and skills as well as the ability to listen actively, engage deeply with ideas, empathise with others, and to be happy in their own company.

She explained audiobooks help them gain the social skills and capital that will afford them the quiet confidence to be themselves, whoever they are with and wherever life takes them.

It also emerged that while 46 per cent would prefer their child to read books, they agree listening to audiobooks is a good alternative – particularly to screen-based activities (39 per cent).

The most common times children listen to audiobooks are in the evening before bed (33 per cent), during car journeys (28 per cent), and while on holiday (22 per cent).

With adventure being the most popular genre (26 per cent), followed by fairytales (24 per cent), bedtime stories (24 per cent) – and classic children’s literature (20 per cent).

Cathy added: “Books in any format expose children to a rich and varied vocabulary that builds on the conversations they have every day with family, friends and teachers.

“This ever-growing language and expression become the foundation for how confidently they communicate, connect, and collaborate throughout their lives.

“As parents, we would want to raise children who can listen well, speak confidently, and genuinely connect with the people around them - stories, whether heard or read, are a crucial part of how we get there."

For one day only, World Book Day, Thursday 5th March, Yoto is offering a range of audiobooks for just £1 as well as providing a selection of free audio stories hosted on the World Book Day website[https://www.worldbookday.com/book-types/audiobook/].

The audio cards can be played on the free parental app as well as on the company’s screen-free players.

Jess Tarrant, Content Director at Yoto, added: “We want to ensure audiobooks are as accessible as possible for children and parents to experience.

“Listening to stories doesn’t just need to be for the kids, it can be for the family as a whole.

“We believe audio can have a transformative power, and can help children who perhaps aren’t as drawn to physical books engage with some incredible stories and content they might not otherwise get to experience.”

About Yoto

Yoto is an interactive audio platform designed for screen-free listening that kids control. The company was founded by Ben Drury and Filip Denker, two dads who wanted to create a better way for their children to enjoy audio without needing to use tech built for an adult. Child-first by design, Yoto Players have always been designed for agency without addiction so children could discover, imagine and learn on a device that was built for them.

Since launching on Kickstarter in 2017, Yoto has grown into a global brand loved by families around the world. The launch of the Yoto Player 4th Gen and Yoto Mini 4th Gen in 2026 marked a new chapter in that story: after years of learning from how families actually use their players, from the podcast tune-in every morning, to the last Yoto story at night, the new hardware is faster, tougher and better than ever before, built around the rhythms of real family life.

Yoto has won multiple prestigious awards over the years, including the King’s Award for Enterprise in 2025, the FT1000 Europe's Fastest-Growing Companies list in 2026, a D&AD Pencil for outstanding design, and was named one of TIME magazine's Best Inventions in 2020. The Yoto Mini 4th Gen sits in the Henry Ford Museum of Innovation collection alongside the original iPhone thanks to its IDEA Gold award in 2026.

The content library spans over one thousand titles from publishers, labels and top creators including Universal Music Group, Penguin Random House, Roald Dahl Story Company, the BBC and Mattel alongside Yoto's own award-winning Yoto Originals, bringing the world's best stories, music, activities and podcasts to children of all ages in English, French and Spanish. Available globally, Yoto is creating a world-class audio experience that grows with children and sits at the heart of everyday family life.

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