Privacy Policy
Last Updated: 29 November 2024
This privacy notice sets out how Yoto Limited with company number 09542062 and registered address of 124 City Road, London, England, EC1V 2NX (Yoto / we / us / our) handles "personal information” or “personal data” that you provide to us or that we collect (personal data), when you visit our website or otherwise interact with us, including purchasing products from us and how we comply with applicable data protection and privacy laws.
If you do not agree with this notice, you should not access or use our website or app, otherwise interact with our business.
Yoto is a provider of screen-free speakers for children through the Yoto Player and Yoto Mini (Yoto players), allowing children to listen to hundreds of audio titles for all ages and stages. At Yoto, we believe it is important to be transparent about how we use your personal data.
We recognise the importance of protecting the privacy and security of the personal data we obtain from our consumers and their children, and other people we interact with as a business including our partners, educators and affiliates. This privacy notice describes how we collect, use, disclose, communicate and protect your personal data.
If you are a job applicant, you should view our applicant privacy notice ( which you can find here). Yoto employees can find a privacy notice on our intranet site.
We may revise this privacy notice from time to time. When we make changes to this privacy notice, we will post the updated version on our website and mobile app (App) and indicate the date it was last updated. If we have your contact details, we will communicate substantial changes to you directly. Please be aware that it is your responsibility to review our privacy notice regularly and make sure you keep up to date with any changes. This privacy notice was last updated on 29 November 2024.
Yoto player and device data
We take your privacy seriously, and only collect data from Yoto players and your devices for specific purposes. This includes records of the specific content you have played on the Yoto player or on other devices through the App (play logs) and records of how the Yoto player and Apps are being used (usage logs). We also gather information about a Yoto player’s “health”, including battery life and any error logs or technical faults that we can detect or read when the player is connected to the internet. We process this data for the following purposes:
- Facilitating your use of our players – we will use your data to provide your requested services, such as to help manage WiFi connectivity, manage storage and memory, support your use of App and website functionality and to enable the playing of requested audio content through the App or on a Yoto player.
- Security, safety and product monitoring – for example, so that we receive warnings relating to product health and can use this information to address technical faults in the Yoto player, including contacting you about defects we have detected. We particularly will gather usage logs if we are helping to diagnose an issue with your player.
- Understanding our users – we use aggregated and anonymised play logs and usage logs to allow us to understand and analyse our services, with a view to making improvements to our services and offering.
- Personalising your marketing and services – where you consent, we will use your data to tailor some of the marketing we send or display to you, and may offer you tailored services. You can give this consent through our App, and can withdraw this consent at any time through your App settings. If you do not give your consent, then we will not use your Yoto player or device data to personalise marketing or services directed to you. A family member who does consent to personalisation will have play logs and usage logs from your shared Yoto players tied to their account for tailored marketing and services, but this will never be used to change our handling of your own account without your consent.
Children's data
Yoto players are designed for children’s use, and we understand that you may use the App to play content for children through your Yoto players or other compatible devices. However, we have minimised the amount of personal data collected from children under 18 and put you, the parent, in control.
We may process your child's personal data in the following scenarios:
- Yoto player data – we collect play logs, usage logs, and Yoto player’s “health” information (such as battery life and error logs) from our Yoto players for various purposes, including for personalising the Yoto experience and to understand our users. For the definitions of “play logs” and “usage logs” see above. We use this data for similar purposes as we do when we collect such information from adults, including to facilitate the use of the Yoto players (for it to function and play audio content), for security, safety, and product monitoring (including notifying parents of errors with the player), for understanding our user (including to improve the services), and to personalise the services and market towards parents (including using play logs to suggest audio content that we believe parents may want to purchase or use). If a child is using the Yoto player, then their usage of the player will be captured by these logs. To the extent we collect data from anyone using the Yoto players, we link this data to adult Yoto accounts connected to that player.
- Where it is provided by you as an adult Yoto account holder – for example, if you record your child’s voice, if you name a player or playlist after your child, or if you share their information, such as photos or voice recordings, as part of competition entries or Yoto Daily submissions through your Yoto Space account, we may collect and process the data you provide. We use this information to allow you to name a Yoto player, name playlists, as well as to publicly share your child’s voice recordings or other information, such as publicly sharing your child’s story on our website.
We’ve created a dedicated webpage that explains how we follow the UK Children’s Code, available here. We also have a supplementary privacy notice covering just our processing of children's data in child-friendly language here, which you can use to explain to your child how their data gets shared with Yoto.
Orders, account creation, Yoto Space and Yoto Club membership are restricted to parents or guardians (you or your). If we determine that a child under 18 has registered as a Yoto Club member or created a Yoto account, we will immediately cancel that membership and/or close the account.
If you are in the US, for further information on audio uploaded by you please refer to our Audio Recording Notice.
Cookies and direct marketing
When you browse our website, we collect data about your visit using cookies. We also use other types of tracking technology like software development kits (SDKs) when you use our App. You can learn more about this here.
We only ever send direct marketing communications, or personalise those communications, if you’ve consented to us doing those things. You can change your mind at any time by clicking the unsubscribe link visible in every marketing message we send; or by emailing us at privacy@yotoplay.com. You can change your personalisation settings at any time through your App settings.
Our contact details Yoto is the controller of your personal data. You can contact us as follows:
Yoto Limited 124 City London EC1V 2NX privacy@yotoplay.com
