Yoto, Community and Charity Partners

UK Charity Partners

Working to bring about positive change in communities, and with our charity partners.

Great Ormond Street Hospital Children’s Charity

Yoto are proud to announce that we are the newest partner of Great Ormond Street Hospital Children’s Charity.

Great Ormond Street Hospital (GOSH) has an immeasurable impact on the lives of seriously ill children and their families. With this partnership, we’re raising funds to help build a new, world-leading Children’s Cancer Centre at GOSH. You can donate to this amazing cause with a few easy clicks at checkout when you buy anything on yotoplay.com

We’ve also been working with the GOSH Play Specialists. We’ve kitted them out with Yoto Players and worked with the teams to hand-pick a range of Yoto cards to help entertain and delight children and families during their time at the hospital.

Every penny goes to charity: 90% to Great Ormond Street Hospital Children’s Charity (1160024) and 10% to Pennies (1122489). Donations are non-refundable and non-transferrable.


Yoto have partnered with the SEA LIFE TRUST. We believe in the huge power that little adventurers have to help chart a positive course for the future of our planet – a vision that we share with our good friends at SEA LIFE aquariums. The teams at SEA LIFE and SEA LIFE TRUST make an enormous impact on our oceans and the marine life that call them home, championing the need for plastic-free oceans and an end to over-exploitation of marine life. In fact, that’s exactly why we teamed up with them to bring you the latest BrainBots title, BrainBots: Sea Defenders. But it’s not just about pointing kids in the right direction when it comes to taking care of the world around us though. We’re donating 20% of each purchase directly to the SEA LIFE TRUST to fund their crucial mission too.

More about the SEA LIFE TRUST

The SEA LIFE TRUST is a registered charity (no. 1175859) working globally to protect the world’s oceans and the amazing marine life that lives within them. Their vision is of a world where our oceans are healthy, properly protected and full of diverse life. They champion the need for plastic-free oceans and an end to over-exploitation of marine life throughtheir global projects and campaigns, as well as at their marine animal sanctuaries for seals and beluga whales.

Official Audio Partner of The World Book Day® Charity

World Book Day® is a charity that promotes reading for pleasure. It offers every child and young person, particularly those from disadvantaged backgrounds, the opportunity to have a book of their own. Reading for pleasure is the single biggest indicator of a child’s future success; more than their family circumstances, their parents’ educational background or their income.

Here at Yoto, we believe that aural storytelling and audiobooks play a significant role in improving reading skills and cultivating a love of literature in children. Audiobooks are proven to support children’s emotional intelligence and mental well-being, improve comprehension and widen children’s access to books.

To celebrate, we’re donating £1 from each selected Yoto Card sold between 15th February and 21st March to World Book Day’s charitable mission—which aims to promote reading for pleasure and give every child and young person a book of their own.

Proud Sponsor of the ‘The Yoto Carnegies’.

The Yoto Carnegies are the UK’s longest running and best-loved children’s book awards, recognising outstanding reading experiences created through writing and illustration in books for children and young people.

The Yoto Carnegie Medal for Writing is awarded by children’s librarians for an outstanding book written in English for children and young people.

The Yoto Carnegie Medal for Illustration is awarded by children’s librarians for an outstanding book in terms of illustration for children and young people.

The Awards mission is To champion librarians to inspire and empower the next generation to create a better world through books and reading.